Hardware market leader Yale and nationwide retailer First Home Improvements are celebrating a long-standing successful partnership and looking towards a future of shared business growth.
As one of the longest established double-glazing companies in the UK, First Home Improvements prides itself on offering a premium, bespoke service to its customers, providing high specification doors, windows, and conservatories with particular attention paid to the finer details – especially the security hardware and its UK manufactured provenance.
The retail specialist organisation has long been an advocate of Yale’s product range and trusted brand – in particular, the Yale multipoint and AutoEngage multipoint locks, using a wide range of both door and window hardware from the brand to provide a secure and aesthetic finish.
Knowing the brand recognition that Yale has with the consumer, one of First Home Improvements’ flagship products is the Yale Rapide Casement Window Lock, with bespoke branded window keeps, which have proven to be very popular with homeowners.
Driven by a mutual passion for high-quality glazing products and customer satisfaction, both Yale and First Home Improvements share commitments in sustainability, informed design, and responsible manufacturing.
Andy Springall, Company Director at First Home Improvements, comments: “The relationship with Yale is truly a perfect fit for our business. We know that when we’re using hardware marked with the Yale logo, we’re not only incorporating expert security into our products but also shared values on quality, customer experience, and customers seem to appreciate the fact that it is a UK manufactured product.
“Whilst we are not buying hardware direct, we do have a direct relationship with Yale who supports our retail operation and have been consistently dependable throughout our partnership, meaning all of our sales and marketing needs are met quickly and effectively – something that has been invaluable during this unprecedented year.”
David Pridmore, Key Account Manager at Yale, adds: “It’s fantastic to work with such a like-minded company who recognise the quality of the hardware and value of the brand. First Home Improvements takes real pride in its work and put huge value on giving each customer the best possible service – making them an ideal partner for Yale.”
To find out more about Yale’s partners, or the products mentioned, please visit www.yaledws.co.uk or call 01902 366800. For product information and updates, follow @YaleDWS on Twitter.