Whizzle Ltd, who recently renewed their partnership with Insight Data, have revealed how Insight’s Salestracker software has helped them produce more accurate analysis for both sales and marketing.

Whizzle specialise in supplying consumables such as sealants, adhesives and screws into the fenestration industry. Jenny Read, Marketing Manager commented;

“We chose Insight Data as they have detailed information on fenestration companies allowing us to segment customers better and target them according to what products they are likely to use. Salestracker has more information regarding these companies and their activities than other databases we previously used or have come across.”

The cloud-based Salestracker platform has detailed information on over 15,000 fabricators and installers, as well as 45,000 other contacts in the building and construction industry. The data is updated in real-time by Insight Data’s research team and enables companies such as Whizzle to produce detailed, accurate market analysis to aid their sales and marketing teams.

Jenny Explained; “We use it to readily distribute potential sales leads by size and by company activity amongst our sales team. The data enables us to get an estimate for the potential market for new products. In product development and launches the data is a useful segmentation tool for example when we introduced a new aluminium solvent cleaner we were able to approach those customers who specialise in aluminium rather than bombarding everyone.”

Helen Costeloe-Hughes, commercial director at Insight Data said; “Salestracker helps companies increase results while dramatically reducing marketing costs, by enabling users to analyse, profile and segment their target customers precisely, saving time and money.”

Salestracker is the world’s first fully integrated sales and marketing platform designed exclusively for the building and fenestration industry.

For more information, visit www.insightdata.co.uk or call 01934 808293