Synseal has published its most expensively-produced and deluxe sales brochure since the launch of Global conservatory roof – a new WarmCore retail brochure aimed squarely at UK homeowners which is purpose-designed to help convert sales for Synseal’s fabricator and installer partners.
Available in cartons containing 25 copies for ease of distribution, this high quality 32-page publication is jam-packed with lifestyle imagery showing WarmCore aluminium folding sliding doors in a wide variety of installed applications that are designed to both inform and inspire the reader.
Entitled “Warm, Secure, Beautiful”, the brochure presents the revolutionary ‘warm aluminium’ thermal core differentiator which is the key to WarmCore’s improved thermal performance, creating a product which is warmer by design to save consumers money.
Neat and perfectly aligned parallel stacking of WarmCore sliding sashes is illustrated and security features are fully explained, including the comprehensive ERA Five Star Guarantee for added peace of mind and the optional laminate glass specification upgrade to achieve Secured by Design accreditation. Design options such as decorative external frame stylings, dual colour finishes, threshold designs, high performance glazing units and contemporary handle finishes are attractively documented, along with the all-important door opening sash configurations.
“We’re looking to sell the system with some added sizzle,” comments Synseal’s Head of Marketing, Mark Schlotel. “While it is crucial to clearly present technical features and underline all the practical advantages of our WarmCore system, homeowners planning an investment in premium aluminium folding sliding doors want to see a wow factor as well, something that creates a bit of excitement. This new high quality WarmCore retail brochure combines both system and sizzle, in one eye-catching package.”