Continuing the video marketing campaign that’s the first of its kind in the industry, composite door specialists Vista have released a new clip, this time focusing on its easy to use online ordering platform.

The new video showcases how Vista’s trade clients can use the handy online application to design their own XtremeDoor to their customers’ exact specifications, selecting from an extensive range of door panel designs, decorative glass options, and 15 standard finishes or any RAL colour. Installers are also able to choose from a newly-expanded range of door furniture and ten outer frame options, including a slim option for narrow openings, meaning that virtually no properties are off limits for an XtremeDoor. Customers can use the system to order uPVC infill panels as well.

“The motivation behind the online portal was always maximising convenience for our trade clients,” commented Vista MD Keith Sadler. “It’s also a testament to just how versatile the XtremeDoor has become. The options are nearly endless, giving our trade clients an extremely valuable USP – the ability to offer consumers an entirely bespoke door, which immediately puts you at a huge competitive advantage in a market increasingly fixated on unique, personalised products.”

The video is just the latest in the series of monthly clips Vista has produced since January. Past releases have included ones focusing on the XtremeDoor’s five-point Yale locking mechanism, and another addressing the product’s market-leading thermal efficiency, 19% better than that of its main competition.

An increasing number of Vista clients are now posting the videos on their own websites, using them as a tool to entice new customers and boost conversions, including respected southern installation firm KJM and Apple Windows, one of the biggest home improvement companies in the UK.

“We’re delighted with the results of our video marketing campaign so far,” Keith continued. “The videos have helped us attract new trade clients that are looking for a premium quality composite door, and they’ve helped our customers sell XtremeDoor to the end user. Video is a very powerful marketing tool and it’s great to see our customers using the videos on their websites and it their showrooms.”

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