One Hertfordshire installation led to referral and another two contracts for one FrameXpress customer who recently renovated three properties in one leafy, Hertfordshire crescent.

The use of Optima in a black, wood foil finish left such a visually stunning impression on the first house that the owners of neighbouring properties decided to upgrade their own homes in the same style. One particularly striking replacement which stood out was a large arched window that was a main feature on the first house.

FrameXpress was contracted to supply all windows as well residential and composite doors on all of the renovation projects by a new customer, who was thrilled with the referral business he gained. In what appears to be a growing trend in the domestic sector, consumers are increasingly using colour to be distinctive and personalise their homes.

The homeowners commented on the renovation, “It was time to renovate as the existing white windows we had inherited were starting to look very shabby indeed. Energy efficiency was really important to us but we also wanted to make the project stand out.

The black windows look great and give such a realistic appearance to real wood. They make such a difference and the whole house is so much warmer. That is something we can pass on when we come to sell our home in the future.”

When asked about whether he felt he had still achieved the individual appearance he wanted, he continued, “Well, it’s great to set trends that others want to follow. We all get on very well and it looks as though we are all raising the standards of the road.”

The Optima system is proving popular with customers as it is so easy to install and there is a vast product choice available in a wide variety of colours that are clearly inspiring homeowners. Launched as a product for tomorrow’s market, with enhanced performance and quality guarantees the FrameXpress production department has been expanded to accommodate the new Optima products.

Stylish design with improved security options also not only reassures homeowners with complete peace of mind, but satisfies specifiers and insurance company requirements.

For this particular customer, the switch to the FrameXpress range has continued to reap benefits and regular referral business. The reliability of the brand and after sales support from the team ensure that his high standards and reputation are maintained.

Ian Davis, Sales Manager comments, “Optima is not only simple to install but with proven high thermal performance and a contemporary clean look it is a very stylish choice that can be used for a wide range of applications.

There is a broad choice of ancillaries including cills, maypoles and packers which gives customers more flexibility. Also, there is an array of security features which make Optima a particularly attractive option for homeowners.

Colour choice is now becoming a huge contributing factor when consumers look to invest, as has been demonstrated on this particular project. Optima is a product that is just about as close to an original wood aesthetic as it is possible to get which homeowners are clearly buying into when making substantial investments on their homes.”

FrameXpress is a leading window, door and conservatory fabricator, manufacturing an array of pvc-u and aluminium products to the trade from its large facility in Telford. For more information on the range available visit to download a trade brochure or alternatively call one of the sales team on 01952 581100.