Based in Sheffield, Just Trade Windows are using quoting software Framepoint® from Tommy Trinder to keep customers thinking less about price, and more about creating a visually stunning home.

With an impressive portfolio of both supply and supply and fit customers, the team were looking for a way to quickly produce beautifully presented quotes that match their great reputation.

“We were sending out hand drawn sketches to customers, or spec sheets that were really wordy,” says Simon Dinnie, Business Development Manager. “That sort of thing just doesn’t mean anything to the homeowner – all they were getting from it was the price.”

Framepoint® has enabled the firm to harness the power of presentation and “take the homeowner on a visual journey”, Simon said.

“You can get a better price for the job just because of the way the quote looks. If you’re asking for top-line on a project you have to look the part, and Framepoint® is great for that. If a homeowner has three quotes within £500, and the upper end quote is showing a much better visual journey, they’re going to go with that every time. Windows and doors are a big part of transforming a house and with Framepoint® the customer can really see what they’re getting.”

Quotations generated via Framepoint® have empowered the team to charge a fair price for their best-in-class service.

“For me it’s great to be maximising the top-line with Framepoint®. If you’ve got a project that you might usually charge at £20k, I definitely think that using Framepoint® you could get £21k.”

Framepoint® has helped the team on the administration side too, helping to “really cut down on errors and save a lot of time”, Simon said.

“You do your initial visit, then if the customer goes ahead you’ll go in again for your final measure, but between those visits there’s often lots of conversations between myself and the customer, tweaking things, changing colours, and the surveyor isn’t usually part of that conversation. With Framepoint® you’re visualising all these changes for the customer as you go which is really simple to do, then you just download your surveyors report in one click and the surveyor can see all of those changes you’ve made. It’s definitely a good feature!”

Simon has also got creative using Framepoint®’s remote selling feature alongside some handy camerawork in the showroom.

“Framepoint® is great for remote selling. I’ve taken orders by walking around the showroom with a customer on a video call on Zoom, then once I figure out the kind of thing they were after we switch to a screenshare on Framepoint® to create their windows. Customers love it!”

Framepoint® is subscription based and billed monthly. To find out more about Framepoint® and book a free demo installers should visit


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