As a smaller regional event, our Korniche team were not sure what to expect from the Homebuilding & Renovating Show at Harrogate following the hustle and bustle that met us at ExCeL, London. However, we soon found that there was no cause for concern as the Northern Region crowds turned out in their droves to attend the well-organized show.
The interest in the Korniche lantern product at Harrogate came from the usual direct trade requests, self-builders and architects all the way through the spectrum to the homeowners themselves looking for the products they want to see on their single storey flat roof extensions, and the Korniche certainly provides the perfect solution for many.
Potential customers had already seen the Korniche online and the show provided them the opportunity to actually see the Lantern up close and ensure the product stacked up against the advertising – there really is no substitute for getting to grips with the product first hand, see it laid bare in the build demonstrations and have a discussion with the team about the design and engineering that goes in to the production of every Korniche roof lantern. We are certain that everybody who came onto the stand left with a clear understanding of the market, the pros and cons of all products on offer and how Korniche stacked up against its competition.
We might be biased but we are fairly certain that giving the customer the hard facts leaves little doubt which product offers the best finish for their project.
On the whole it was quite surprising to us how much prior product research had been done and how well- informed homeowners were prior to attending the stand at Harrogate. We expect the questions coming at us to be about price, lead time and colours but we were asked in depth questions about glass options, installation details, drainage, even how the system is manufactured. In the modern market people are really showing a vested interest in the products they are choosing.
It may seem strange that MFT a B2B company are attending retail shows, but for us promoting the Korniche brand in this way helps our partners gain
sales and project work they would not ordinarily have direct access to. Homeowner end users are far more ‘product savvy’ today and want to know more about the product they buy, particularly if this is part of a huge investment such as a new home build or development. Attending HB&R gives us the opportunity to provide this high level of product and technical knowledge directly to consumer, from the experts, enabling them to confidently specify Korniche when speaking to their builders or installers, some even having the confidence to look online and purchase the Korniche Lantern Roof themselves.
Resellers, Builders, and Installers in the North should be prepared for plenty of sales for the Korniche in the coming weeks!
Not on board with Korniche yet? If you would like to know more about the Korniche, marketing support, showroom models and brochures please contact our marketing team for information: firstname.lastname@example.org