2013 was a very good year for Oldham-based AWC Home Improvements. Not only did the Network VEKA installer celebrate its 35th anniversary, but they were also double award winners at the organisation’s AGM, where they picked up the trophy for Embracing and Promotion of the Network VEKA brand, as well as being voted top for Customer Satisfaction in the North West.
As Managing Director Michael Griffiths explains, the company has fully embraced the complete Network VEKA package.
“We’ve always placed enormous emphasis on our Network VEKA membership to our customers, and from heavily branding our showroom with the Network VEKA story, to the comprehensive package of IBGs, we make full use of it all. Anyone can offer an Insurance-Backed Guarantee, but Network VEKA’s is legislated within the industry, with safeguarding the customer at the heart of what they do.”
A second generation, family-run business that was set up by Robert Griffiths and David Smith in 1978, AWC is now run by Robert’s son Michael, and joined Network VEKA in 2005. The elite local installation company also has a fabrication side to the business – Gemini UPVC, which is run by Michael’s brother Paul. Michael explains: “Gemini was our main focus for a long time, and it’s only over the last couple of years that we have pushed AWC to the domestic market. In this time we have really taken advantage of what is on offer from Network VEKA, including the web enhancement tools and the Steve Davis endorsement.
“Being able to use Steve Davis in our marketing materials is a fantastic benefit – and something our customers really relate to. Steve joined us for our 35th anniversary celebrations at our local Saddleworth Show and helped us secure more than £42k worth of business in one day.
“We trialled the ‘complete package’ of Web Tools that Network VEKA launched early in 2013 and took up the offering of a new website, finding it really worked for us as a business. It’s important to drive traffic to your website in order to benefit from these tools, so we made sure that the call-to-action on all our adverts and press releases directed people online and we’ve really seen a difference since. It’s been a fantastic move for us. So much so that at a recent Network VEKA installer forum I spoke to the group about how the Web Tools have been successful for us, and how it can work for them too.
“We have a great relationship with the Network VEKA team, bouncing ideas off each other, and I firmly believe that this is part and parcel of our success with Network VEKA. We are excited about continuing this relationship, and seeing what the next few years can bring for AWC.”