Brand recognition makes selling so much easier and in Swish you have a brand that’s recognised by 7 out of 10 consumers. Gerald Allen of Swish said: “We know from customer feedback that Swish brand recognition is a powerful differentiator that adds real value. Of course, it helps that the brand recognition is backed up with a tried and tested product that’s more than proved itself in the market place.”

As Gerald says, the Swish 24/7 system delivers an outstanding product. In short, it’s a system that offers everything customers are looking for. It offers versatility with casement, tilt and turn, bow, bay, arched and cottage windows all possibilities. Each window is available in a range of 28 colours, tapping into the growing trend for colour. All options offer exceptional thermal efficiency, achieving the best A++ ratings. And all options deliver the security homeowners are looking for: Swish windows have been approved by the Secured by Design scheme, the official UK Police flagship initiative that supports and promotes the principles of crime prevention through secure design and engineering.

The system also delivers benefits to fabricators and installers including the widest range of ancillaries in the industry including baypoles, couplers, cills, add-ons and trims so projects can be fitted perfectly with no compromise.

Alongside the product quality, Swish partners also benefit from Swish support. A cornerstone of this support is Excellence as Standard, the membership programme that over 75 Swish installers have already signed up to. The programme is designed to drive quality at every level of the industry and delivers benefits including qualified leads, EAS branded and bespoke marketing materials, discounted Level 2 and 3 NVQ training courses, plus access to video training, webinars and events via the Excellence Academy.

Gerald concludes: “Swish offers a great headline benefit in the power of the consumer brand. But it’s so much more than that too – which is why it’s a name that’s been around for over 40 years.”

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