Following on from the launch of a comprehensive range of updated marketing materials, Swish Window & Door Systems has now introduced a new online Marketing Portal which is designed to underpin the brand’s position as the UK’s foremost consumer facing brand in the industry.
Swish Windows & Doors’ Marketing Manager, Gerald Allen, said: “Swish has always had a great reputation for its market leading support, and while the latest marketing package ensures that our customers have the very best tools at their disposal to promote their business and generate demand, the new Marketing Portal makes it even easier and more convenient to access those tools.
“Our customers can now order brochures, samples, mailers, point of sale and even clothing online,” explained Gerald. “The portal is available to our fabricator partners initially, with an introductory credit on their account to get them started, and we will be making it available to our Authorised Installers in the coming months, complete with a range of customisable features such as logos and company details.”
According to Swish, the new marketing materials and online portal have already proven to be a big hit. Matthew Spooner, Managing Director of Carlisle based fabricator, World Group, said: “The system is head and shoulders above what has historically been available. I’m really excited about the new marketing set-up that has been introduced, it’s given us a great deal of optimism heading into 2016 and beyond.”
In addition to the online Marketing Portal, Swish has also developed a further initiative, the Swish Business Rescue Kit. Gerald added: “We have a unique and unrivalled understanding of the trade market, and have conducted extensive consumer research into what attracts professional installers and what doesn’t. With this experience and knowledge, we have created a Swish Business Rescue Kit that’s designed to help our Authorised Fabricators to reach out and attract new installers by promoting the power of the Swish brand and the wealth of support available.”
The Business Rescue Kit and Online Marketing Portal follow the recent launch by Swish Windows and Doors of a comprehensive package of retail focused marketing materials designed to help installers grow. These include a 28-page retail brochure, an expert’s guide to buying windows and doors, a maintenance guide, showroom posters and banners, retail advertising templates, sample bags, drop cards, stickers and much more besides.