Latest results at Hurst Plastics have shown healthy growth at the company, which has built on the strong performance of the business last year.

Early this year, the Kingston-upon-Hull based firm embarked an ambitious programme of investment into new machinery and factory space to increase capacity and efficiency. And now Hurst has further strengthened its position in the market through additional investment in staff training, new appointments, product developments and even more sales support materials.

Mark Atkinson, Sales Director at Hurst Plastics, explains: “It’s a positive time at Hurst and we’re really pleased to show steady, considered growth, which is well on target for the rest of the year. Composite doors have turned in a strong performance and are a rapidly growing part of the business. With a growing presence in composite doors, it was important for Hurst to make additional investment to help us provide an enhanced package for customers.”

Hurst has implemented a company-wide training programme for composite doors. More than 50 members of staff are taking part in the tailored training sessions which will broaden the scope and depth of knowledge in composite doors across the business. The company is also developing and expanding its field sales team coverage, particularly in the south where demand for composite doors is growing at pace.

“We are a customer-focused business and, for us, it’s vital that we build and develop relationships with our customers. We have a solid IT infrastructure in place, which is complemented by a high concentration of office and field-based sales staff. It gives us a vast intelligence on the market and allows us to better serve customers. Expanding further into the south is key for the business and will extend our external reach by at least 20%” added Mark.

The company is continually improving its composite door range with new designs, glass and hardware. The latest advance at Hurst is a new sculptured frame, which is fabricated and held in stock at Hurst, to bring greater choice in composite door style.

In addition to Hurst’s recently refreshed composite door brochure, the company has also developed an extended suite of materials which includes point of sale posters and leaflets, new personalised composite door price lists, instruction manuals, new door swatches and technical specifications. The Hurst composite fire door is also now supported by Hurst’s Door Builder software on its Hurst Live on-line portal. The software enables specifiers to build a vast number of composite fire door configurations with ease.

For further details on the support materials or to request copies, please contact the Marketing department on 01482 790790 or visit www.hurst-plastics.co.uk.