As one of the leading fenestration systems supplier to the commercial sector, Senior Architectural Systems is now bringing home the benefits of aluminium to the domestic market with a new product offering, investment in its in-house resources and a brand new marketing campaign.

The recent launch of Senior’s slim profile Ali VU aluminium window has provided the perfect partner the company’s established Ali FOLD aluminium door, allowing Senior to offer a full suite of thermally efficient, low maintenance and stylish glazing systems which are ideally suited for use on residential contracts. Recent investments on Senior’s factory floor to increase capacity and to the company’s transport fleet to improve delivery turnaround has also put Senior in a strong position to support its existing network of trade customers and forge links with new installers and fabricators.

Highlighting the many benefits that aluminium glazing systems can bring to the domestic market is the key message behind Senior’s new #AskforAli campaign, as Senior’s marketing manager Jonny Greenstreet explains: “Over the last few years, as energy-efficiency becomes an issue that more homeowners are aware of, the popularity of aluminium windows and doors has steadily increased.  We know that to be able to meet this growing demand, trade professionals need a suite of high performance products that not only help improve the look and feel of their customers’ homes but that are also easy to fabricate and install.

Giving our trade customers the products they need and the high levels of customer service they deserve has been a key driver for us in the development of our Ali doors and windows and we are excited to have already received a lot of interest in our new domestic range. We will be rolling out a great new advertising campaign in the coming months and as you’ll see, there really are lots of reasons to #AskforAli”.

Offering attractive slim sightlines, the new thermally broken Ali VU aluminium window perfectly complements Senior’s Ali FOLD range of single, double and bi-fold aluminium doors to offer the trade a complete suite of glazing solutions for the residential market.

Trade customers interested in finding out more about Senior’s Ali range can do so by contacting their regional technical sales manager, visiting  or keeping up to date with all of Senior’s latest news on  Twitter, LinkedIn and Facebook.