One of the UK’s leading window and conservatory installers, SEH BAC has won the Retail Promotional Campaign of the Year Award at this year’s G Awards held at the Park Lane Hilton Hotel in London.

The company, which has 16 showrooms across the South East, teamed up with industry marketing experts Purplex to overhaul their advertising and marketing strategy as part of a long-term business plan.

The agency revamped the SEHBAC website, SEO, PPC and social media strategy, resulting in a dramatic increase in website traffic, millions of impressions and thousands of qualified website sales leads.

Purplex also managed a high-profile advertising campaign across radio and local press, and developed a new PR strategy to strengthen SEH BAC’s brand and reputation. This included working with local community groups, sponsorship deals, and the opening of a landmark ‘Centre of Excellence’ show centre in Colchester, supported by TV Presenter Dom Littlewood.

Norman Hornigold, SEH BAC sales and marketing director, commented:

“We are absolutely delighted to win this prestigious award. The Purplex team are a pleasure to work with and have really stepped up to the mark, combining proven traditional marketing strategies with the latest digital technologies to deliver outstanding results.”

As well as winning Promotional Campaign of the Year, SEH BAC won ‘Installer of the Year’ at the G Awards, cementing the company’s position as the UK’s leading installation company.

Purplex’s managing director, Andrew Scott, added:

“Marketing has become increasingly complex in recent years so it makes sense to partner with an agency that has the full range of specialist skills and industry knowledge. As the only true full-service agency in the home improvement industry we have the resources and skills to implement marketing campaigns across all channels, connecting with the right audience at the right time.”

“Working with Norman and his team at SEH BAC over the last year has been really exciting, and we’re looking forward to stepping things up in 2018.”

For more information call Purplex on 01934 808132 or visit