Sheerframe coloured profileSheerframe, part of the Litchfield Group, is celebrating an excellent start to 2014. Gary Doxey, Sheerframe’s Marketing Manager, says, “Our customers are seeing enquiries pick up and we’re finding that our rapid turnaround times are helping them close sales and manage their businesses better.”

A perfect example of this is in Sheerframe’s coloured profiles. While many in the industry have long lead times for coloured profiles, innovative internal management processes mean that Sheerframe’s coloured profiles are available on a rapid turnaround. Standard coloured profiles, which include white woodgrain, rosewood, light oak, black, anthracite grey and cream, are available from stock. A 24 hour shift pattern helps get foiled orders out on a rapid turnaround and a similar commitment means that any colour from the Renolit spectrum is available on a competitive lead time too.

Gary Doxey says that the turnaround time on coloured profiles is simply common sense. “Colour has been big news in the industry for some time, but it’s only recently that homeowners have realised what it has to offer. If fabricators and installers are going to capitalise on this interest, it’s vital that they can install within a reasonable timeframe. Having coloured profiles available from stock or on a short lead time helps them to do this.”

Sheerframe is a company that is renowned for its innovative approach, something that started when it became the first UK company to extrude PVC-U profiles in the 1980s. While it has blazed a trail in product innovation ever since, it’s clear that its innovative approach extends to customer care too. By creating internal processes that speed up the turnaround time on an increasingly popular product line, it’s helping its customers to grow their businesses. So it’s perhaps hardly surprising that it’s experienced such a strong start to 2014.