Full-service marketing agency for the glazing and construction industry, Purplex, has expanded its team with the addition of two highly talented and qualified members to their digital division.

Aaron Potter and Emily Poole have both graduated with an upper second degree in History from Bristol’s University of West of England and University of Exeter, respectively. Aaron and Emily will be utilising their skills to produce highly effective online content that’s targeted and engaging, helping customers achieve their growth targets by fully capitalising on their online presence.

Adi Day, Purplex head of digital, said: “We’re constantly expanding our team to stay ahead of the curve in online lead generation for our clients, ultimately helping companies partnering with Purplex to achieve their growth targets. The strategies we develop for our customers are fully tailored to their business model, target audience, and the objectives they have, and cover multiple channels.”

Aaron’s experience includes writing for various channels such as Bristol’s primary newspaper, specialist websites, and even conducting research for TV programmes, such as The One Show. Emily has seen her work featured in the mainstream press, such as a research and social media project broadcasted by the Cornish newspapers, the Heart FM radio station, and BBC online.

“The digital market is constantly changing, and companies wanting to fully capitalise on the opportunities of the online medium need an expert agency to help them,” said Adi. He added: “Our job is to keep up to date with the latest digital trends and their commercial impact, and utilise these to our customers’ advantage, something we’re very successful at due to constant investment, training and recruitment of experienced specialists.”

The digital team at Purplex expertly combines organic search engine optimisation, pay-per-click advertising and social media marketing to constantly increase visibility for clients active in the glazing and construction industry.

“Purplex is a company with vision and momentum,” said Aaron. “Emily and I feel in our element in such a fast-paced, buzzing environment and we’re both very excited to help Purplex customers get even more value out of their digital marketing activity.”