In what is a major coup for the home improvement industry, Pavani Konduru has left her role at Zoopla to join Leads2trade.

Pavani has joined the home improvement world to head up Leads2trade’s search marketing and was tempted by the move due to the continued success of the business.

Pavani, who has a B.Tech Bioinformatics, takes up the role of Head of Search Marketing and has already had a positive impression.

Previously at Zoopla Pavani built her reputation by overseeing the search engine marketing strategy around the well renowned Zoopla house prices, New Homes, Commercial and Overseas Channel.

Andy Royle, Managing Director at Leads2trade, comments: “Pavani played a leading role in Zoopla’s search engine reputation. We have noticed a real shift towards homeowners wanting more information online before committing to getting quotes. With the experience of Pavani we are well positioned to develop a number of home improvement pricing tools to help homeowners make even more informed decisions before purchasing their desired home improvement”

Pavani will be responsible for Leads2trade’s search engine marketing strategy, ensuring that its network of Trusted Local Supplier websites (which is where consumer’s register their interest before the team double qualify the leads) rank organically, as well as ensuring the current Leads2trade website is best in class.

Pavani comments: “Leads2trade is a very impressive business that now owns the home improvement lead generation space. My role is to ensure the impressive growth continues and we also continue to give our customers the very best service and their user experience is first-rate. I will also be working to boost lead volumes and ensure we stay at the forefront of any advances in online technology.”

By the end of 2017, Leads2Trade had achieved a sales revenue growth of 11% and, since 2006, its members have written £200m worth of business.

At present, Leads2Trade’s network of trusted suppliers enjoys a lead to a conversion rate of 78%.

For more information on Leads2Trade or to become a member of its network, visit or call 0800 021 3211

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