Paul Clifton At FIT 2014It’s no surprise that master salesman Paul Clifton drew the crowds for his FIT Show seminars with a message like ‘How to Convert Eight in every Ten Conservatory Leads.’ And now, after packing in more than 50 for each of the three days, the leading industry guru is already planning his next crowd-puller for FIT 2016.

Attendees hung on every word as Paul spelled out his Ten Golden Rules of selling and spelled out every step of gaining maximum conversions his way, including the advice: “You’ve got to take on good habits to get to 50%, let go of bad habits to get to 70% and you need some ‘je ne sais quoi’ to get from 70% to 80%.” And for anyone doubting it is achievable, Paul says in the last three years, he himself has sold over 82%.

Many were so impressed that they even asked Paul to come and address their sales teams personally and he was seen holding court in bars and meeting rooms all over the Telford Centre throughout the three-day event.

FIT Show MD Paul Godwin said: “Paul wowed them so much at the first FIT Show we knew we had to get him back and he didn’t disappoint; he was by far the biggest draw at all of our FIT for Business seminars and the feedback from everyone has been massive. Now we’re delighted he’s agreed to come back for 2016.”

Then, Paul Clifton, also author of ‘What Master Salesmen Know that Average Salesmen Don’t’, aims to appeal to installers of all kinds with a presentation based on ‘How to Grow your Window and Conservatory Profits.’