In just three years, installer MG Window Systems has adopted two of Affordable Windows Group’s most popular window and door systems, all thanks to the manufacturers’ speed, reliability and ease of quoting and ordering.
The Northampton business, trading since 1992, now fits both Timberlook and Decorio but the relationship started when it spotted the flush sash windows in quoting software Tommy Trinder, as Matt Munns, Director at MG Window Systems, explains.
Matt Munns, Director, MG Window Systems
“When I first spotted Timberlook on Tommy Trinder, we looked closely at the windows and could see they ticked all the boxes.
“For me, if you’re buying a flush fit window, you want it to look like a timber window, not something with an ugly trickle vent slapped on. Timberlook has mechanical joints and attractive concealed trickle vents complete with a hood. It was a no brainer that we wanted to sell these products to our customers.”
Timberlook has become one of the installer’s biggest sellers so when delivery dates from its aluminium supplier started moving, Matt approached AWG about its Decorio range.
“Affordable Windows were always so good at accommodating us with Timberlook and providing free leads that when they launched Decorio, it made sense to see what they could do,” he adds.
“We really liked the aluminium products, particularly the bi-fold doors. It’s the little things that make the difference – the gasket is built into the beads, which saves us time on site, and that’s not something every supplier offers.
“Once we started installing Decorio, we knew we’d made the right decision. We had fewer issues with fitting, our lead times went down considerably and we had more confidence our deliveries would arrive on time. The fact the system is now available on Tommy Trinder is another bonus as we now use just one platform for quoting our most popular products.”
Three years in, Matt rates AWG’s service as highly as its products.
“AWG is on another level with how they work with their clients,” he adds. “I’ve been so impressed with their customer service; it’s second to none.
“That’s why, when we were hired a few years ago to complete a couple of big new build projects, we chose to work with AWG’s Timberlook range. We needed roughly 500 frames for windows and doors that would complement the heritage and contemporary style of the housing development. Not only did we know the products would fit the bill, but we also had every faith that project would be completed on time and to a high standard – and the team at AWG were a big part of that.”
Amelia Gaughan, Head of Marketing at AWG, said: “Matt originally came to us for flush sash, then trusted us with his aluminium too. That only happens when a manufacturer prioritises the installers needs from order through to delivery by providing free leads, installer friendly quoting and ordering software, marketing support and reliable deliveries week in, week out.
“We take pride in delivering the best customer service. Building strong and lasting relationships with our installer partners allows us to understand and listen to market demands, which is something we feel really sets us apart from the rest of the competition. We will always go over and above to make sure they can get their jobs done quickly and to a high standard.”
Installers can explore both ranges at timberlook.com/trade and decorio-doors.com/trade
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