Sash window specialists Roseview Windows have released a new brochure aimed at helping their trade customers break into the heritage and conservation market.

The brochure showcases the fabricator’s G Award-winning Ultimate Rose, the industry-renowned timber-alternative uPVC sash window accepted for use in numerous conservation areas. Incorporating run-through sash horns and timber-style mechanical joints on the frame and sash, the Ultimate Rose has been used to compliment historical buildings all around the country – including Parkwood Hall School in Kent, Brighton General Hospital and Ross on Wye’s Castle Lodge hotel.

“Most people find it hard to tell the difference between Ultimate Rose and traditional timber,” said Roseview Managing Director, Willie Kerr. “The woodgrain finishes, slim-sightlines and putty-effect glass lines all combine to form the most authentic-looking uPVC sash currently on the market. But that doesn’t mean we’ve compromised on performance – they also come ‘A’ rated as standard and are Part Q compliant, achieving Secured by Design standard in sizes up to 1400 x 2400mm.”

Roseview’s brochure comes as just the latest initiative from a fabricator with a track record of flying the flag for sash windows. Accepted into the prestigious Glass and Glazing Federation earlier this year, Roseview is already heavily involved in the body’s Traditional Window Group – with MD Willie Kerr taking a lead in promoting uPVC sash windows to conservation officers and local authorities.

“Our stylish new brochure has been specifically designed to help our trade customers capitalise on growing opportunities within the heritage sector,” Willie continued. “As old-style timber windows in conservation areas degrade, and property owners seek replacements for newer windows inappropriately installed in heritage properties, there’s a lot of business available for installers offering the right product. Rose Collection windows aren’t just for older properties, though – they’re an ideal fit for affluent customers looking for a luxurious, vintage aesthetic.”

Founded in 1977, Roseview was the UK’s first manufacturer of uPVC sash windows. Today the fabricator operates from a 30,000 square foot facility in Olney, Buckinghamshire, recently extended to include a 2,500 square foot factory used to carry out intricate processes such as mechanically jointing frames and polishing welds. The company’s much-celebrated Rose Collection also includes the Heritage Rose, which like the Ultimate Rose is based on REHAU’s Heritage System, and the Charisma Rose, based on Eurocell’s Charisma system.

For more information call Roseview on 01234 712 657 or visit