Providing a first rate and continuously developing service and support package continues to be a prominent factor behind the continued success of Birmingham based PVCu window and door systems company, Selecta Systems. With Selecta not one to rest on their laurels, Marketing Manager Mark Walker explains the latest addition to the ever growing Selecta marketing support package.
When fabricators and installers convert to our Advance 70 Window and Door System, we ensure that we make the move smooth, effective and efficient, with very little disruption to the factory or fabrication. This same pragmatic approach is also applied when it comes to the businesses literature, marketing and promotional requirements.
Our marketing support package has grown considerably over the last couple of years, with a comprehensive suite of product brochures, sales and technical sheets and guides, for installers, specifiers and consumers. Further support is provided with a range of bespoke services from a free design service for logo’s, branding and brochures, which also includes flyers, drop cards and adverts to promote products and services.
Last year we launched Connect, our on-line customer support centre, which enables customers to access, download and order all of our marketing materials and technical information 24/7. The launch of Connect has been very well received by our customers, but from the outset our objective has always been to develop Connect in to an all-encompassing go to service and support portal for our customers.
As a business, we fully recognise and support the importance of not only ourselves having an on-line presence, but also our customers. It is now reported that 82% of consumers now use their smartphone to research a purchase they are about to make in a store. So, having an informative, up-to-date and user friendly website is key for customers and the generation leads. Many fail to appreciate that their website is an extension and representation of their business, a virtual shop window, and so needs to serve the purpose it is intended for, be easy on the eye, have relevant and informative content with simple navigation and call to actions.
What Selecta have done is remove the arduous and sometimes costly task of a website update or build, which may be presented to customers when moving profile systems. By teaming up with a leading industry specialist in web design and software, in the Glazing Vault, we are able to provide premium Selecta and Advance 70 based website themes, tailor made for our fabricator and installer customers business.
Our website themes are professionally designed and pre-filled with Selecta products, content and photography, whilst also allowing your own personalisation by incorporating your corporate brand, colour theme, personal information, social media links and contact details.
They are also designed and built using the latest technology with a stunning front end design to help you stand out from the crowd. We’ve made sure that your new website is fully equipped with a Content Management System (CMS), whilst being search engine friendly with email and Google Analytics all set-up and ready for your use. All our themes are mobile responsive and you can have your brand new website up and running on-line in just a few days. This website support package further demonstrates our commitment to supporting and servicing our continually growing customer base.
With a number of exciting product and customer support projects well underway we can only envisage that this will further enhance the appeal of working with the UK’s only independently and family owned PVCu systems company.