Colin Torley The VEKA UK Group  Sales and Marketing DirectorRespected glazing industry organisation Network VEKA has posted figures showing how its members’ businesses far surpassed the average market rate for growth in 2014. Their successes are reflected in the Network’s unprecedented membership renewal rates.

Experiencing business growth at more than double the rate of the rest of the market in 2014, Network VEKA’s member companies have understandably been keen to re-sign with the organisation, helping to fortify its position as the industry leader for the promotion and provision of the highest standards of PVC-U installation.

The VEKA UK Group’s Sales and Marketing Director Colin Torley commented: “We’re delighted to start the year spurred on by such an encouraging set of figures. Network VEKA pioneered standards organisations in the PVC-U glazing industry and stats like these affirm that the package we’ve honed over the past 19 years really delivers.

“Being a member of our organisation can clearly be seen to have a positive effect on business growth. Companies see that benefit, gain a deeper understanding and commitment to the standards we promote and, therefore, have no hesitation in continuing their membership.”

Central to the Network’s customer-centric approach has always been its package of insurance-backed guarantees, reassuring homeowners that any work carried out by a Network VEKA member company is covered for the next ten years. Its comprehensive marketing support offers a significant incentive for installation companies looking to broaden their market. Members, in turn, commit to maintaining the Network’s exacting standards, regularly being audited to demonstrate that they do so.

Colin continues: “Membership renewals stand at 99.2% for the past year – an unprecedented uptake that further confirms how well our offering fits the bill. We continuously consult our members to ensure that we provide everything they need – from customisable marketing materials to supplementary products from carefully selected affiliate suppliers and, of course, with the benefits that come from being part of The VEKA UK Group.

“The end of 2014 saw our members’ cumulative weekly sales top £1m and registrations reach an eight-year high. We aim to continue this growth throughout 2015, bolstering our standing with both homeowners and installers.

“Our members install the best, most-versatile systems, market themselves in a professional style that most installation companies can only dream of, and enjoy the backing and kudos that only comes with being a Network VEKA member.”

Companies interested in learning what it takes to join Network VEKA can learn more at the organisation’s new-look website: www.networkveka.co.uk/trade