James Lee, Director of Marketing and Communications for the Glass and Glazing Federation (GGF) announced at the GGF’s Members Day event (held on 29 September), that MyGlazing.com (the GGF’s consumer website) surpassed its online and PR targets set last September when the site was launched.

In his presentation in Birmingham’s Botanical Gardens, James highlighted the incredible success story of MyGlazing.com over the last 12 months and presented an array of impressive web stats and PR figures including;

  • Over 100,000 unique visitors
  • Over 130,000 sessions
  • Over 42 million page impressions
  • Over 27 million “opportunities to view” in the consumer press

In addition to the web statistics, James also illustrated to the 135 Members’ Day Delegates the productivity and hard work of the GGF Marketing team and supporting agencies, who combined to create:

  • 9 new web sections
  • 7 online features (including the MyGlazing.com blog, the national Window with a View competition and new Energy Savings Calculator)
  • 42 pages of advice, guidance and news
  • 18 free brochure downloads
  • 320 product images
  • 301 brand logos
  • 150 Window with a View competition images
  • 567 company profile pages
  • 122 news articles

MyGlazing.com is now attracting over 5000 consumers per day and is also currently in the running for 8 different awards from several different awarding bodies including the Construction Marketing Awards (CMA) and the G16 Awards.

On the success of the new website, James Lee commented, “It’s been a phenomenal year with so much activity on MyGlazing.com. Our Marketing team has been very consistent with their work on the project and deserve a lot of credit, but we are also indebted to three specialist agencies who have helped us on the web development, consumer PR and search engine marketing. Next year we are aiming to double the online audience and of course re-direct more homeowners to consumer facing GGF Members.”

Visit www.myglazing.com