Picture above: (L-R) Sponsor Matt Buckley, Managing Director of Pilkington UK&I Architectural Glass, Richard Gyde, Managing Director at Mila, Sarah Gyde, Head of Marketing and Customer Experience at Mila, Paul Pearson, Product Design Manager at Mila, Milton Jones.
Mila’s marketing team were once again in the spotlight at the G-16 Awards when their campaign to launch the innovative GRIP espag handle was named Trade Marketing Campaign of the year.
Picking up the trophy from Milton Jones, Sarah Gyde, Mila’s Head of Marketing and Customer Experience, said: “We won this same award in 2015 for the launch of our ProSecure door hinge and we never imagined that we could repeat that success. It was a wonderful surprise and a fantastic endorsement of all our efforts at Mila to create strong and distinctive campaigns.”
Few in the industry can have missed Mila’s launch of the GRIP handle – the campaign included the ‘handles grown on trees’ advertisements illustrating the fact that the handle is endorsed by the Carbon Trust, the multi-coloured Mila stand at the FIT show to launch GRIP in 210 RAL colours and the powerful PR campaign communicating the anti-microbial properties of GRIP CleanTouch.
It is three marketing awards in a row now for Mila, since they also picked up the Digital Marketing Campaign award at the FIT Show Awards as well.
Sarah Gyde added: “All of Mila’s marketing is a reflection of the quality which runs throughout this business. We always aim to be the best and to set the very highest standards in this industry and I like to think that our award-winning marketing demonstrates that.”