The Royal Association for the Prevention of Accidents has reported that each year over 4,000 children fall out of a window. MAX6MUM SECURITY® Powered by UAP Limited has launched a radio campaign to raise awareness of this and to promote the solution.
The solution is presented in the form of the MAX6MUM SECURITY® Baby and Child Window-Safe™ Restrictor. MAX6MUM SECURITY® has rolled out a radio campaign across Smooth Radio which focuses on the restrictor, the aim of which is to create awareness and demand for MAX6MUM SECURITY® products.
The radio campaign will initially be rolled out across the North West, East Midlands and West Midlands, reaching millions of listeners. To complement the airtime campaign, MAX6MUM SECURITY® is also running a digital campaign on http://www.smoothradio.co.uk/; this will run for five weeks and will expect to get 163,410 impressions.
MAX6MUM SECURITY® MD David Jennings said: “The radio campaign will help to launch MAX6MUM SECURITY® to consumers, raise brand awareness and alert people to the fact that a child falling out of a window is a common and serious issue.”
The radio campaign which began on September 2nd will include a mixture of 30 second and 10 second adverts spread across the day from 6am to 7pm. The radio advert features the MAX6MUM SECURITY® brand character, Max, who tells of the risks of children falling out of windows and advises listeners of the solution.
The advert directs listeners to a new micro site, www.getmaximumsecurity.com. This site includes information on the window restrictor, fitting instructions and a list of stockists. Businesses interested in stocking the MAX6MUM SECURITY® Baby and Child Window-Safe™ Restrictor can also express their interest on the site by filling out an enquiry form. The micro site links back to the main MAX6MUM SECURITY® website.
David continues: “The radio campaign is the beginning of our marketing plans for the MAX6MUM SECURITY® range. The aim of this is to raise awareness of the brand and to also offer support to our customers as it directs consumers to their local stockist.”
MAX6MUM SECURITY® will also be promoting the Baby and Child Window-Safe™ Restrictor at an upcoming Baby and Toddler Show in Bluewater in mid-October.
For more information on the campaign visit www.getmaximumsecurity.com.