Clear communication and a willingness to work together has led to the successful launch of Liniar’s roofline range in 130 Travis Perkins branches in South Wales and the South West – which is set to rise to up to 400 across the UK in the near future.

Originally formed in 1797, Travis Perkins is one of the UK’s largest builders’ merchants, supplying over 19,000 quality trade products – but there was a gap in its offering when it came to roofline.

Recognising this opportunity, Liniar’s Business Development Director Tony Basile spoke with CEO Roger Hartshorn. They formulated a plan and approached Travis Perkins with a proposal.

“When we first heard from Liniar, I wasn’t aware that the brand had a full roofline range,” said Simon Braithwaite, Category Manager at Travis Perkins. “But right from the very first meeting I was struck at the relaxed way that they operate and how well the products have been thought out.

“I was very impressed with their extrusion facility and how all the departments and teams work together to make Liniar a world class systems house!

“Everything that we’ve asked for, Liniar has delivered. The first roll out has been so successful that we are reviewing further and hope to roll out in up to 400 branches.”

Tony says: “Working with Simon and the team at Travis Perkins has been fantastic. They understood immediately what makes our roofline range different to anything currently out there, which provides the branch staff with unique selling points when promoting the range.

“At 20mm thick, instead of the usual 16mm, Liniar fascia boards provide great strength, with longer return legs and extra cover on mouldings for easier fitting.

“Liniar boards are manufactured using the latest advancements in extrusion equipment and technology to provide a consistent thickness of board with improved flatness.

“The Travis Perkins team were particularly impressed with the protective tape we have on our boards. It’s pre-marked and lined which makes it easy to find the centre line for the rafter end. The pin guides are set at 100mm centres on each line, and the lines are set at 25mm intervals.

“Should the board need cutting, installers are guaranteed a straight cut with no need to peel back the protective tape. There’s no need to pre-mark the boards which obviously saves the installer time. This also prevents the risk of scratching or damaging the boards.”

Liniar’s comprehensive roofline range incorporates capping and replacement fascias, both foam and hollow soffits, a full set of associated trims and mouldings, ventilation options and dry verge.

“The stock has been well received and the branches have been impressed with all aspects of Liniar,” said Tony. “This has been a great success because both sides have listened to what is needed and it’s fantastic to see what can be achieved.

“We’re very proud to be working with Simon and the team at Travis Perkins and are looking forward further success as the range rolls out across all the branches.”

To find your nearest Travis Perkins branch is go to

More information on Liniar’s roofline range can be found at