1 - WW trade counter relaunch April 23

As Window Ware, the leading nationwide distributor of door and window hardware embarks on an extensive development programme including a rebrand and re-launch of its Bedford trade showroom, HOPPE, the hardware manufacturer synonymous with innovation, quality and performance is playing a key role.

Rachel Attwood, Window Ware Managing Director comments: “Our relationship with HOPPE has worked well for so long because we both want the same for our businesses – an enduring reputation for excellent service and a product offer that is flexible for today’s demands. That reputation is something we have built up over the last 25 years and has been reflected in our most recent expansion plans – we have developed a new logo (with the same recognisable Window Ware colours of red, white and blue) and a strapline “We’ve got it” prompted by our customers’ own perception of Window Ware – they ask for it and we send it.

Window Ware’s Product Manager Richard Bryant adds: “We have been very happy to continue to work closely with HOPPE and when the Birmingham handle was launched, that seemed a perfect product for us to roll out to our customers. We recognised instantaneously that this was a great value offer with the HOPPE quality and aesthetics – a real day in, day out product – and that our customers would appreciate this and also the flexibility to trade up to the Atlanta for those special occasions.”

Stewart Lamb, National Sales and Marketing Manager of HOPPE (UK) Ltd comments: “We’ve seen some great sales of the Birmingham handle with Window Ware, as trade customers take advantage of its consistently good value. A duranorm® product, the Birmingham handle offers value for money at the lower price level area of the market, but retains HOPPE’s handle of excellence brand values. With efficiencies gained through basic packaging which reflect the keen price point, the Birmingham handle which is suitable for domestic applications comes in seven different finishes with two back plate choices. For peace of mind, it also comes with a 5 year surface guarantee across all finishes and a 5 year mechanical and operational guarantee. But HOPPE’s philosophy has always been about more than just supplying products in boxes. That’s why we’ve been delighted to support Window Ware with the opening of their new trade counter featuring strong visual merchandising for customers that we collectively hope makes the hardware buying experience easy and enjoyable.”

For more information on HOPPE (UK) Ltd visit www.hoppe.co.uk or call 01902 484 400.