Glazerite Windows Limited has launched its own enhanced version of the NEW VEKA retail brochure with additional information and images as well as all hardware tailored specifically to the Glazerite product range.
The trade fabricator has also introduced three new categories to its existing range of VEKA-based product brochures, bringing the total now to six.
In the 24-page retail brochure, Glazerite has added a number of product revisions and up-to-date images, including several specific to Glazerite installations, plus additional pages on the extensive range of styles and colours of hardware offered to its customers. There is also an entire spread on the importance of security in the home along with a clear and detailed breakdown of how this can be achieved with Glazerite windows and doors.
One notable absence however is any reference to Glazerite, so continuing the fabricator’s philosophy of allowing installers to project their own quality and professionalism alongside the global reputation of the VEKA systems. Glazerite Director Jason Thompson explained: “Our installers want to sell themselves, not us, so we are more than happy to remain transparent and let them do that. Of course, the name of VEKA is also an important part of the mix but we feel the third element of this, Glazerite as the fabricator would only blur the picture for the homeowner. This is why, until you get to the copyright tag at the end, our name is not to be seen.
“However, our installers can be sure that all the products, systems, colour variants and hardware are a 100% true representation of the Glazerite product range. It was the installers themselves who first raised the need for this and now we are happy to say we have given them what they have asked for.”
The same philosophy is carried forward to Glazerite’s range of largely VEKA-based product brochures, where the company has now added Fully Reversible, Patio Door and the Matrix 70 system to its existing range of Bi-Fold Door, Composite Door and Hardware.
Glazerite’s retail brochure is available immediately, with the three product brochures following soon.