A number of strategic developments has led Hurst Plastics to unveil a comprehensive new suite of customer support materials. The move coincides with the launch of Hurst’s biggest ever investment programme into staff, equipment and resources to maximise manufacturing competitiveness, grow the business and support its growing customer base.

Hurst has overhauled its marketing literature and unveiled its biggest and freshest composite door brochure ever. The company has also produced a comprehensive user guide for its Hurst Live bespoke on-line account management system, which was launched earlier this year.

Hurst’s expanded 32 page composite door brochure, entitled ‘The Composite Collection’, features the company’s complete range of composite doors in a bright, new format. Focusing on the individual elements that create a modern and distinctive composite door, the brochure introduces Hurst’s exciting range of colours, glass styles, door furniture and architectural hardware.

The brochure also includes Hurst’s Direct Digital Glass printing (DDG) technology, which can reproduce any image onto the door glass to create a truly unique composite door.

For more demanding applications, such as flats, shared entrances and multiple entrance dwellings, Hurst’s composite fire door offers the very highest in security and weather performance, and a full half hour fire rating. Unlike many composite fire doors which are fitted in a timber frame, the Hurst composite door is supplied in a durable and maintenance-free PVC-U frame, which conforms to BS476. The door is now available with fire rated top light and side light options. Hurst is one of just a handful of suppliers to be able to offer this complete FD30S rated package.

The new composite door brochure is supported by a new personalised composite door price list to make pricing a Hurst composite door as simple as possible.

Hurst has also created a 14 page instruction manual for its Hurst Live system. The manual provides a step by step guide for customers on how to use Hurst Live and gain access to technical data, track and trace orders, order and price bespoke composite doors and download a wealth of marketing point of sale materials within just a few clicks.

Mark Atkinson, Sales Director at Hurst Plastics, said: “Several developments within the business have prompted us to update our support materials to help customers to maximise opportunities when pitching to customers. This new brochure – our biggest and brightest ever – emphasises the wealth of choice and style we offer in composite doors. And coupled with our Hurst Live portal, we have provided customers with an unrivalled resource of information and support when selecting and ordering their doors. This powerful combination really gives our customers the edge within the market and once again leaves our competitors playing catch up!”

For further details on the support materials or to request copies, please contact the Marketing department on 01482 790790 or visit www.hurst-plastics.co.uk.