Reports from around the industry are saying that, post lockdown, most businesses couldn’t be busier. Glass News’ Editor, Chris Champion, talked to both Ashley Marvin, the Managing Director of NG Roofline Windows & Doors and Freefoam’s Marketing Manager Louise Sanderson about the roofline sector and its return to work.

Ashley Marvin

Ashley Marvin, Managing Director, NG Roofline Windows & Doors

In the interview we talk about how Ashley established his company and found that roofline products suited his background as a trained joiner. It was back in 2012 when Ashley set up the company in Nottingham and his use of Freefoam products came about by a local supplier offering to supply the new company. Their stocking of Freefoam roofline products introduced Ashley to the range and, as a result, he has used Freefoam ever since, moving from supplying and fitting guttering to fascias, soffits and the full range including cladding. Interestingly, the business has been built without the use of advertising. Although based in Nottingham, recommendation has widened their sales area to include Bedfordshire and Northamptonshire right through to Derbyshire. From a man and a van operation, NG has moved through to having a roofline fitting team and now a door and window fitting team, too. As Ashley says, he was giving away the window and door work and it made sense to take that work on himself.

NG’s 4 week lockdown was mainly because of their suppliers being closed as, with Covid measures in place and their work being essentially outdoors, NG could have continued as, indeed, they had 4 or 5 weeks’ worth of pipeline work available. Since then it has been flat out and, with the number of enquiries now in the high teens as opposed to the normal 5 or 6 per week, there is no sign of work slowing down. And can you get supplies, I asked? That was a yes and Freefoam is stepping up to the challenge of exceptionally high demand for products. “It’s not about replenishing our stocks, it’s about getting all our customers what they need to be successful in the current marketplace”, explains Freefoam’s Louise Sanderson.


Louise Sanderson Marketing Manager Freefoam Building Products 1

Louise Sanderson, Marketing Manager, Freefoam

How close is the relationship with Freefoam? Ashley pointed out that he doesn’t buy directly from Freefoam but through a supplier. But, as time has gone on and he is now part of Freefoam’s registered installer scheme, he has got to know Louise and the local representative, Simon, and they are always there to help with any technical issues. A good example is an issue over ventilation Ashley had with a big cladding job in Derby. Freefoam were on hand to help with the specification and manufacture that was required for the job. In fact, Louise told me about the development of Freefoam’s website and providing various sites to cover cladding, fascias and so on. This makes it easy for homeowners to view products and get frequently asked questions answered while the trade site provides installers with pretty much all they need to know about the technical aspects of fitting. These websites are getting up to 5,000 hits every month. The use of technology and Freefoam’s product visualiser has benefitted NG Roofline and helped in the sales process.

What of the future? While homeowners may be spending what was holiday money on home improvements at the moment, will this continue? According to Ashley, who recently changed the company name from NG Fascia, Soffit & Guttering to NG Roofline Windows & Doors, there is no shortage of enquiries and a very large proportion translate to work, and that’s not based on price. Ashley works to exceptionally high standards and, although now expanding, he is still very much hands on to maintain the reputation he has gained for high quality work that he knows can be guaranteed.


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