Today’s customers know what they want – and the winners will be the installers who can provide it. So says The Glazerite UK Group Ltd in response to the latest installer partner to benefit from the addition of the Halo Flush Sash system.
Mark Russell of Northampton-based MG Window Systems explained: “The customers were looking specifically for a flush sash to replace the existing timber ones in the home. They began by looking online, found our site, we quoted and we got the job. Until taking the Halo Flush Sash from Glazerite, we had been able to imitate a flush window by putting dummy sashes between the real ones but that would not have been enough to win us this job.
“The customers had first looked at another, much more expensive flush system. They were perfectly happy to go with our Halo product because of the cost saving it gave them but we know they would not even have looked at a dummy system.”
Glazerite already offered one of the most extensive ranges of window and door systems of any trade fabricator but added the Halo systems, including the acclaimed flush sash, when it acquired Peterborough-based City Beads Ltd early last year.
Group Director Jason Thompson said: “MG are one of our numerous trade partners that are making good use of it. The tables have turned for many homeowners and rather than finding a company and letting them sell whatever systems they have available, many know exactly what they want and look for a trusted installer who can provide it.
“The flush sash window is in the ascendancy at the moment and the Halo system is an ideal choice. MG is only one of our trade partners to be making good use of it.”
The benefits didn’t end with the one job, as Mark explained: “The neighbours liked what they saw and we are already quoting for two more houses nearby.”
The Glazerite UK Group Ltd is VEKA’s largest trade fabricator in the UK and a long-standing Network VEKA member. It offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.