Epwin Window Systems’ Excellence as Standard membership programme aims to set a new benchmark for quality at every stage of the industry. The quality of the marketing support that’s available via the programme demonstrates how seriously the company takes this commitment. Katie Leese, Excellence as Standard’s Programme Manager, said: “The marketing elements of Excellence as Standard reflect the results of our customer research and represent an industry-leading marketing support package.”

Excellence as Standard offers a comprehensive suite of branded marketing material including brochures, POS items, sample bags, clothing, drop cards and advertising templates. What’s more, many items can be easily personalised with an installer’s logo, colours, contact details, images and text via the online portal to create a completely co-branded and professional image.

Lead generation comes in several forms: Excellence as Standard-approved fabricators, homeowner ratings and reviews, Epwin brand websites, bespoke lead generation options and the Excellence as Standard website, www.excellenceas.co.uk. Every member has their own landing page on the EAS website which they can personalise and add their homeowner ratings and reviews.

Installers looking to harness the power of the web even more will find support in the form of the Excellence as Standard dashboard. This gives installers complete visibility of all their leads, ratings, reviews and pay-per-click results so they can develop and leverage their online presence.

And when member businesses need further support they’ll find it in the form of a dedicated brand manager who is focused on a member’s success and will be on hand to offer marketing advice and support.

The marketing support is just one element of the Excellence as Standard programme because members also benefit from the market-leading products available from Epwin Window Systems’ core systems brands – Profile 22, Spectus and Swish, the Excellence Academy, partner benefits and the support team.

In short, Excellence as Standard has everything that’s needed to become the name that consumers look for when they are researching new home improvement products. It’s why so many fabricators and installers are flocking to be part of the programme. For more information visit www.excellenceas.co.uk