“Talking to customers gives us the ideas for our literature, sales tools and technical support guides,” explains Jay Patel, Sales & Marketing Director at Everglade Windows.

“We talk to them about what challenges they face, whether it’s during the sales pitch or installing on site and then come up with new ways to help make their lives easier. That’s where the idea of our new product selector came from.

“Homeowners are so well-informed nowadays – they do their research online and they know all about energy efficiency, security standards and how many colour options are available. Sales teams need to be more informed than these smart homeowners and understand their products inside out.

“The easy-to-use product selector is a great tool to facilitate this knowledge and gives them a quick reference guide for specific figures, certifications and design options available.”

The printed, folded product selector tool is a matrix grid that covers the features and benefits of Everglade’s full window and door range, including the exclusive aïr range. It lists full benefits and design options of windows, entrance doors, patio and French doors, bi-folding doors, sliding and lift & slide doors.

Launched at the recent Everglade Trade Customer Conference, where more than 100 delegates received real business advice from Everglade and its supplier partners, the product selector has already proven to be a hit with installers.

To get your free copy of the product selector and help your sales team get more informed about Everglade products, visit www.evergladetrade.co.uk/customer-support/marketing-support

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