Confirming its pioneering ‘omnichannel’ sales and marketing position in the UK fenestration sector, Eurocell is reinforcing its online presence with a new website that delivers a powerful range of e-commerce, content and online marketing services in user-friendly formats, optimized for both mobile and desktop.
Omnichannel is where manufacturers, retailers or distributors consistently and seamlessly promote their products and services across multiple ‘touch points’, such as web, email, social media, telemarketing and ‘bricks and clicks’ stores.
Central to the success of such strategies are powerful, fully-featured websites, and the new iteration – www.eurocell.co.uk – delivers design tools, product information, online purchasing and marketing collateral that specifiers, fabricators/installers and homeowners can access in a fast, straightforward fashion.
There is a wealth of content – more than 1,000 pages of main content and 6,000 further pages including B2B and B2C e-commerce sites. Yet the advanced ‘responsive’ design makes it readily accessible on all devices: whether desktops, laptop, mobiles, tablets or phablets. Furthermore, it’s super simple to navigate thanks to its ‘sticky’ – or fixed – navigation that stays in view while the user is scrolling up or down, combined with an innovative ‘super navigation’ drop down menu that previews the content as the user hovers on any given link.
One crucial element of the ‘omnichannel’ approach is to share marketing resources so that trade customers can benefit from Eurocell’s expertise and research and tailor these to their own customer base. Eurocell trade customers can register and log into their own discreet area of the website to download consumer brochures, customisable literature, Eurocell system guides, How-To guides, case studies – and find out about RightSite, Eurocell’s ground-breaking trade customer website design and build service.
RightSite offers a choice of designs uniquely customised for each client, to deliver a sophisticated, professional website with the latest technical features that will easily match other sites in appearance, usability and design – but at a fraction of the normal cost. Eurocell can do this because it has already invested heavily in producing copy and visual materials – and content is precisely where fabricators and installers need the most support.
As a fully-fledged tool for e-commerce, the new Eurocell website enables consumers to purchase roofline products and trade customers to select any Eurocell product through a ‘Click & Collect’ service from any of the company’s 130-plus branches. And best-in-class security is guaranteed because the site meets the Payment Card Industry Data Security Standard (PCI DSS) Level 1, the highest proprietary information security standard for organisations that handle branded credit cards from the major card schemes including Visa, MasterCard, American Express, Discover, and JCB.
Naturally, the site is optimised to deliver the same usability to mobile devices such as smartphones, phablets and tablets as it would to a laptop or desktop computer and interfaces seamlessly to Eurocell’s own free YourPad tablet apps – the bespoke project visualisation tools for trade and consumers.
And, thanks to its custom-designed Content Management System, Eurocell manages the bulk of the site in-house, so that it will always be up-to-minute in terms of news, product innovations and technical content.
Among the resources available are more than 20 case studies targeted specifically at one of the three main Eurocell customer groups – Homeowners, Specifiers and Trade – and no fewer than 24 promotional and installation videos. These videos include step-by-step guides to installing Skypod skylights and Equinox, the fully insulated tiled roof system that converts a conservatory into a room, plus an introduction to the YourPad app, the ultimate ‘try before you buy’ tool for trade and consumer use.
Architects and specifiers can also use the site for their Continuing Professional Development (CPD) courtesy of an interactive video that introduces Modus – the company’s innovative integrated window and door system. It explains the post-consumer recycled material process and technology used in the profiles; and how to achieve lower U-values at lower cost than is currently the case. This combination of sustainability and value benefits makes Modus a ‘win win’. What’s more, the site hosts commonly-specified Modus BIM models to help drive specification, generating further business opportunities for Eurocell fabricators and installers.
The new website provides comprehensive support for every element of the market. Installers can register so they can use Eurocell marketing materials and services such as brochures, system wall charts, health and safety data sheets, and templates for their own collateral.
There are also buyers’ guides to the most-commonly discussed issues. The guides, initially aimed at helping consumers source the right windows for them, are part of an initiative that sees Eurocell striving to become a single source of authoritative sector information, irrespective of audience. The guides have been created in conjunction with independent partners – such as a Top10 architectural practice and an independent industry body – to add increased value and credibility to the high-quality content.
To explore and enjoy the benefits of the new, comprehensive Eurocell online offering, visit www.eurocell.co.uk today!