Emplas has continued its programme of infrastructure and customer service investment, with the purchase of a fleet of four new trucks and wagons.
Representing a significant six-figure investment, it includes the purchase of a two-part split wagon, giving the Wellingborough-based trade fabricator increased access and flexibility to deliver to site.
Kush Patel, Operations Director said: “Rising fuel prices are a problem across the industry. We have invested in a new and fuel efficient fleet now, so that we don’t have to pass those costs on to our customers going forward.
“This sits as part of our wider strategy to keep down costs to our customers wherever we can. This focus on lean manufacturing is allowing us to maintain price points despite some significant challenges, nevermind rising material price increases too.
“Fuel and energy costs in particular, are pushing up production overheads. But critically to date we have avoided having to pass those increases on to our trade customers by investing in technologies and streamlining our operations.”
The wagons also feature a striking new livery, developed to build Emplas’ brand reputation within the trade buts also build increased consumer awareness.
The investment in its fleet comes as part of a programme of product and service improvements, which has included the launch of a new in-house GRP composite door line.
Combining a tried and tested GRP leaf with a wide choice of glass and quality hardware, Emplas unveiled its new high specification composite door offer at the end of last year. Available in five solid and 21 glazed styles plus four stable door options, it features ‘cherry-picked’ hardware from Fab and Fix, Hoppe and Securistyle to create an affordable but high quality composite door range.
The trade fabricator has made a corresponding investment in its range of colour options, plus an orangery/conservatory mid-market ‘cross-over’ offer, in addition to a programme of continuous investment in its vertical slider, triple-glazed and casement product ranges.
Mike Crewdson, Sales and Marketing Director, said: “Our strategy has essentially been two-fold: to invest in our own operation to drive efficiencies in everything we do to insulate our customers for the worst of the increases that we’re seeing in manufacturing costs, while sustaining quality; but at the same time to maintain investment in our product offering and through it support our customers in winning business.
“We underpin all of this with a full sales and marketing support offer and it is working. Our customers are standing their ground against the competition and while it’s hard work, we’re picking up new customers all the time, particularly where the quality and service they were getting from their previous supplier dropped off at a time when prices were increasing.”