Deceuninck won the Promotional Campaign of the Year award at this year’s G-Awards, thanks to its ongoing programme of sustainability marketing support for fabricators and installers.
“We are thrilled to have won this award because it recognises the considerable investment we have made in promoting the importance of sustainability in our industry,” Deceuninck’s Managing Director Rob McGlennon said.
“Sustainability and the journey to Net Zero will define our sector for the next decade. We are working hard to lower our carbon footprint and to lessen the impact of our business, while also investing in the creation of tools, which support Deceuninck fabricators in doing the same.
“This includes giving fabricators and installers the marketing and lead generation tools to convert a track record on sustainability into a commercial advantage.”
Deceuninck claimed the highly contended Sustainability Initiative of the Year at G22 in recognition of the commitments it has made to lower its operational impact on the environment through the corporate carbon reduction scheme, Science Based Targets.
Since then, it has successfully lowered the carbon footprint of its operations by 21% compared to its 2021 baseline.
To support fabricators and installers to become greener, Deceuninck launched the Deceuninck Energy and Carbon Footprint Calculators as well as developing a raft of own-brandable marketing tools.
Drawing down on Deceuninck’s lead on sustainability, this includes sustainability brochures; website content and social posts; sustainability explainer videos; presentations and point of sale tools; segmented across b2b and b2c audiences.Return To Newsletter