Insight Data Operations Director, Jade Greenhow, responds to shocking customer data breach scandal.
One recent news article really highlighted why we shout about customer data security so much.
It has come to light that several big players in the credit checking industry have been reckless with their customer’s personal data.
A two-year investigation into how Experian, Equifax and TransUnion used personal data for marketing purposes by the Information Commissioner’s Office (ICO) revealed that they were “trading, enriching and enhancing people’s personal data without their knowledge”.
As a result of the ICO’s investigation, Experian, Equifax and TransUnion made improvements to their direct marketing services business.
Equifax and TransUnion made the required improvements and withdrew several products and services. The ICO is therefore taking no further action against them.
This is shocking for many reasons. In a nutshell, millions of people were potentially targeted by commercial organisations, political parties or charities, and their personal data collected and profiled without their knowledge as a result of these companies’ data security behaviours.
Here at Insight Data we collect, store and sell prospect data for businesses in the construction and fenestration industry. We are incredibly aware of our responsibility to manage that data in a legal and transparent way.
At Insight Data, we work with businesses across the supply chain to provide a cost-effective and compliant solution which allows them to stay on the right side of GDPR, whilst still effectively marketing to prospective customers. That’s why we are trusted by so many businesses across the UK.
For more information visit www.insightdata.co.uk
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