Customade has bolstered its industry-leading aluminium retail support package with the launch of a host of exciting extra resources which will help installers to make the most of rising demand for aluminium in the domestic sector. The latest developments unveiled by the Gloucestershire-based aluminium fabricator include a high-end retail website and an approved installer network scheme for REAL Aluminium installers.
The dedicated retail website – www.re-aluminium.co.uk – will generate high quality leads for installers of Customade’s REAL Aluminium range of windows, bi-folding doors, sliding doors, composite doors, French doors, residential doors and roof lanterns.
Created to help installers win retail business by inspiring and informing homeowners, the new consumer-driven website highlights the superior characteristics of aluminium and features the complete range of REAL Aluminium products. The unique benefit of the website however, is the volume of high quality leads it generates for REAL Aluminium installers within their exclusive territory.
Claire Miller, Customade Group’s Marketing Manager, explains: “Despite the lure of higher profit margins, many installers have been reluctant to enter the world of aluminium because there were so many obstacles in their way. Long lead times, poor marketing support and a lack of qualified consumer sales leads were the top hurdles. This complete solution helps installers to overcome them and really get off the ground with aluminium.
“REAL Aluminium is the only package in the industry to deliver everything the installer needs to promote and sell aluminium. This new website is a breakthrough because it delivers those highly-prized leads to help installers to cost effectively capture new retail business. We’re driving traffic to the website with the help of targeted SEO and Google Adwords and we’re equipping installers with all the tools they need to convert their consumer leads into profitable business. It’s a major boost for those installers entering the world of aluminium or those who are thinking about switching from a less reliable supplier.”
Customade has just created an exclusive network to enhance the image of REAL Aluminium installers. The REAL Aluminium Installer Network provides members with an approved installer logo and access to a wealth of residential aluminium installation images to help them create a strong reputation for themselves within the retail sector. Approved installers will also receive exclusive leads via the retail website – www.re-aluminium.co.uk
An Installation of the Month competition has also just been launched. Each month, the winning installations will feature on the REAL retail website and they will be widely promoted by social media and trade PR. Help to achieve local press coverage is also provided. Every winner will be entered into the award finals where one overall winner will be chosen as the coveted REAL Aluminium Installer of the Year.
Customade has also enhanced its comprehensive showroom and marketing support package with a new brochure. The REAL showroom and marketing support brochure details what’s on offer to installers to help them promote themselves to homeowners and create a professional image. It includes brochures, which can be personalised with the installer’s logo and company details, digital marketing support, direct mail and advertising templates, retail leaflets and showroom display graphics. As part of the programme, the marketing team can advise installers on their individual marketing needs and help them to develop a campaign to achieve more sales.
To find out more about REAL Aluminium, please call 01453 826884 or visit www.real-aluminium.co.uk.
Customade was established in 1979 and offers a comprehensive range of PVC-u and aluminium windows, doors and roofs. The £35 million turnover Customade Group, which employs over 300 people, also includes Atlas Glazed Roof Solutions, Fineline Aluminium, which supplies designer architectural aluminium products with very slim sight lines, and Hourglass Seal, which manufactures sealed glass units.