There are two ways to have a memorable stand at a trade show. The first is to offer compelling products that add value to every customer’s business. The second is to have something that makes your stand a talking point that everyone comments on. At this year’s FIT Show, Bison Frames certainly did both. One half of their stand featured introductions to all Bison’s innovative products. The other featured Only Fools and Horses’ 3 wheeler van, Uncle Albert and the UK’s leading Del Boy impersonator.
Mark Tetley, Bison’s Director, said: “We’re very serious about offering genuinely innovative products that drive our industry forward and offer our customers something different. On the other hand, everyone needs a good laugh and we wanted to get over that we’re a fun company to work with too.”
Visitors to Bison’s stand were able to get the lowdown on all of Bison’s products from the Genesis vertical slider, which has proved that PVCu can be accepted in Grade II listed buildings, to the Warmcore aluminium bifold which brings the concept of warm aluminium to the market for the first time. They could also find out more about the Genesis Installer Network, which will bring together high calibre installers to drive the Genesis brand – and their own businesses – forward.
Once they’d gathered information on the products that could transform their businesses, visitors could enjoy a bit of light relief courtesy of Del Boy, with his trademark catchphrases and anecdotes. Martyn Haworth added “In a moment of madness we acquired the 3 wheeler van from Only Fools and Horses and dressed as the characters from it for Bakewell Carnival last year in order to raise money for charity. We wanted to carry on this theme at the FIT Show but this time we invested in the services of Maurice Canham, the fantastic Del Boy impersonator. I have to say, he was incredible – the Crème de la Menthe, and certainly got everyone talking and laughing.”
Bison’s stand at the FIT Show was a perfect example of how to have a memorable and successful exhibition. Of course, it was perhaps only to be expected from a company that’s proving to be memorably successful in the wider industry too.