Independent hardware distributor Carl F Groupco has just announced a £20,000 investment in upgraded customer relationship management software, ‘theCRM’. Steve Lamb, IT Manager at the company, said: “This upgrade reflects our dedication to being at the forefront of technology and using it to assist our teams in providing the best to our customers both in terms of product delivery and customer service.”

The new system will give deeper levels of insight and information that Carl F Groupco can use to support customers’ businesses. Steve commented: “theCRM will enhance our customer service by providing greater transparency of information. Our sales team stands to gain from additional sales forecasting and reporting capabilities. Furthermore, it incorporates business intelligence and analytics functionality, offering insights that will aid us in refining our business practices and approach for our customers.”

The system has been custom-developed to meet Carl F Groupco’s demanding requirements. It harnesses the power of automation to help drive increased productivity and efficiency. The system also integrates seamlessly with Carl F Groupco’s ERP product management software and its My CFG online customer portal to provide complete visibility across all platforms.

Data security has also been considered. Steve said: “Security was an important priority for us and theCRM uses a highly robust system and protocols to protect both our data and our customers’ information.”

Steve concluded: “We’ve extensively tested and trained theCRM throughout the company to ensure it adds value from day one. The team are excited about what it has to offer and are already using it to support our business and our customers.”

Carl F Groupco provides an extensive range of premium quality window and door hardware and has long-standing relationships with Europe’s most innovative manufacturers.

The company has always set itself apart with the quality of service it provides to its customers. Its investment in upgrading its customer relationship management software and the attention to detail in the implementation process underscores the company’s unwavering dedication to this commitment.


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