Avocet are delighted to announce the appointment of Steve Ross as Commercial Director of their high security cylinder division Avocet ABS.

Bringing with him over 25 years of cylinder business experience, the addition of Steve to the Avocet team is a clear message of the objective at Avocet to further develop the Locksmith and Trade business markets.

Having worked with Mul-T-Lock and Assa Abloy, Steve is already well known within the industry and a friend to many of our existing business partners, who will be aware of his passion for this professional and specialist service sector.

So why join ABS during a pandemic, isn’t there a risk? Steve was quick to respond, “2020 was a challenge for everyone within our industry, yet even with the trauma of Covid-19 and the uncertainty of a post Brexit UK, Avocet returned a positive year result. The business has worked relentlessly behind the scenes to reorganise itself for the coming year, a year which includes a number new product launches, and further appointments too”

Steve added “the team at Avocet are very excited about the releases we have planned, and we are sure our partners will like what we will be sharing with them. Everyone knows the ABS brand and the value it offers to both our partners and the consumer”

“The pandemic has taught businesses important lessons and not least, customers need support and continuity” commented Steve. “The ABS division at Avocet has continually supported the locksmith industry, and ensured that its partners have had access to products throughout, even with the sales office operating remotely; their passion is unquestionable, and a great foundation for us to build upon.”

Avocet Hardware Group supply to the trade all manner of door and window hardware alongside the award-winning ABS range of cylinders and with many companies still facing uncertain futures, this appointment clearly highlights that Avocet are embracing 2021 with positivity and purpose.

www.avocet-hardware.co.uk 01484 725000


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