Apeer’s Managing Director, Asa McGillian, introduces the ApeerXclusive Partnership, an exciting new initiative that’s designed to help installers maximise sales opportunities in the year ahead.
As we look ahead for 2024, it seems likely that we will experience many of the same challenges – and opportunities – that we encountered last year.
Those challenges include a reduction in the volume of sales across the home improvement sector post pandemic, meaning installers are having to work harder to win the attention of end users and to convert leads.
Asa McGillian
But as mentioned, the opportunities are still there – especially if you are equipped with the right products and level of service – which is why we have created a new initiative, called the ApeerXclusive Partnership, that’s designed to help our customers take full advantage of ongoing demand for premium entrance door solutions.
What does it mean to be an ApeerXclusive Partner?
First and foremost, it means a guaranteed, exclusive area of postcodes to market and sell our doors, and we will support you in doing that by directing all sales leads in your area to you, free of charge.
It gives installers a unique opportunity to access the largest, best looking and highest performing range of entrance doors in the industry, with 62 x 70mm doors, 60 x 44mm doors, 20 x 120mm doors and 16 x aluminium hybrid doors, without the risk of competing with other Apeer customers.
That includes the Apeer 70 collection, which offers 3.5 times greater thermal resistance than a 48mm timber core composite. Third party tested by TUV, Apeer 70 is double rebated for ultimate weather resistance and airtightness and achieves U values between 0.9 and 1.1 W/m2k.
Offering PAS24 as standard, homeowners can select from a wide range of exclusive designs and glass options and benefit from Yale or Ultion hardware with our enhanced £2,000 anti-snap guarantee.
Our comprehensive range also includes the ultra-high performance Residence Collection by Apeer, which is the perfect option for heritage applications and high-end Residence Collection glazing projects, boasting U values from as low as 0.51 W/m2k.
And it also includes our stunning new hybrid aluminium Kärben Door Collection. Featuring the popular, aluminium inspired SILKA finish, this premium range combines contemporary aesthetics with class leading performance. And as well as incorporating our cutting edge Thermafill® technology to deliver U values as low as 1.1 / m2k, it also introduces carbon fibre reinforcing to ensure unmatched strength.
As an ApeerXclusive partner, you will also benefit from a privileged pricing policy across the entire Apeer door range, but to help convert even more leads, we’ve also introduced a ‘fighter range’ of heavily discounted 70mm products.
Of course, we know that competitive prices are not the ‘be all and end all’ of closing a sale, consumers are more knowledgeable than ever when it comes to investing in home improvements and they typically want a reassurance of quality, especially when it comes to a new entrance door.
For that reason, ApeerXclusive partners can also benefit from unbeatable rates on showroom doors, giving their customers the chance to experience our marketing leading products first hand and we will also supply free corner samples, so they can get a better idea of the innovation that has gone into their design.
There’s even more detailed information in our high-quality sales brochures – provided free of charge to ApeerXclusive customers – and to ensure that our partners remain one step ahead of the competition, we will also be introducing additional special offers, such as free accessory upgrades and seasonal savings, on a quarterly basis.
Finally, we’re also giving ApeerXclusive Partners the opportunity to take advantage of our online door configurator – free of charge – which allows homeowners to tailor make their own entrance door, along with a bespoke landing page on their website.
It’s a market leading combination of outstanding products that’s backed up by highly competitive pricing, first class marketing support and the opportunity to target homeowners in an area that’s dedicated to individual ApeerXclusive installers.
All we ask for in return is a minimum order of one door order per week. We’ve already had an extremely positive response to the ApeerXclusive partnership since launch at the start of the year, so I would urge any new or existing installers to get in touch soon to find out how you can really make the most of 2024.
