Insight Data, the leading supplier of prospect data and CRM software, has announced further expansion in its marketing department with the appointment of Troy Hannam as Marketing Manager.

Troy has a BSc Honours Degree in Media Technology, specialising in Marketing and Advertising and studied at the University of South Wales (USW).

Jade Greenhow, Operations Manager at Insight Data commented; “Salestracker is now the must-have sales and marketing tool for the window industry, and we now want to focus on developing new tools and support programmes to help our customers grow. Troy will play an instrumental part in this, as well as strengthening our position in the wider construction market.”

Insight Data developed Salestracker to provide the industry with accurate prospect data and market intelligence on over 15,000 fabricators and installers. The system is updated every minute of every working day, and includes 16,478 named decision makers with 16,894 verified email addresses.

The latest version of Salestracker includes Credit Profiling, which provides key financial information and updates. The system has also been expanded to include other databases, bringing a total of 60,000 potential customers including builders, architects, house-builders and main contractors.

Troy commented; “Insight Data is a very dynamic and innovative company that puts its customers at the centre of everything, it is not afraid to invest in research and development. The mobile version of Salestracker has been a runaway success and our latest innovation, STEM, gives customers a fully integrated email marketing platform. It’s a very exciting time for the company and I’m delighted to be part of it.”

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