Picture above: Abcell Factory Floor
One of the largest conservatory roof manufacturers in the UK has introduced Insight Data’s online marketing system, Salestracker, as part of an ambitious growth strategy.
Abcell, who have been established for over 26 years and supply a range of specialist products including Global conservatory roofs, Guardian™ Warm Roofs, specialist roof glass and a wide range of ancillaries to the trade, have worked with Insight Data on several occasions in the past.
Paul Ford, Managing Director of Abcell commented; “We have great products, fast turnaround and competitive trade prices, but with production targeted at 100 roofs per week we needed that extra sales and marketing edge – with Salestracker this is now possible.”
Salestracker provides detailed information on thousands of potential trade customers, ranging from window and conservatory installers to local builders adding extensions and orangeries, including detailed product information and even credit and financial data.
The marketing software also enables users to manage all sales activity including leads, tasks, documents and notes. “With Salestracker we can target exactly who we want instantly, the detailed intelligence provided such as credit and financial information is invaluable and I expect Salestracker to drive us forward in the future” added Paul.
Insight has 7 different methods of updating the database, including a research team making 20,000 calls per month. All this information is verified and updated live in real-time within Salestracker. Subscribers just simply log-on and access all the data they need, whenever they need it.