Prefix Systems, launched their new consumer brand, A New Room, to great acclaim at Grand Designs Live at the Birmingham NEC from 4th-6th October 2013, generating a number of qualified leads in the process.
With over 50,000 visitors in 3 days, the show proved to be the busiest yet at the Birmingham NEC, as visitors ploughed through the doors in droves. Based on the Channel 4 TV series, and presented by design guru Kevin McCloud, the event was packed with over 500 exhibitors, across six different sections, covering interiors, gardens, home improvement, self-build, renovations, technology and shopping.
The A New Room stand was packed throughout the show as consumers looked at the options of a Garden Room or a contemporary conservatory, which featured an internal pelmet and the Cornice gutter shroud. The tiled Garden Room was also promoted as a replacement conservatory project through their Refurbish My Conservator venture, which forms part of A New Room.
Prefix firmly believe that the conservatory and extended living markets are changing and this proposition was also verified by consumers on the stand. Further marketing materials and a lead generating website for A New Room will be launched in the coming months to support their network of customers in this changing and exciting new market.
Chris Baron and Chris Cooke, co-directors of Prefix commented: ‘We had a great show both in terms of feedback about the brand and the products we showed. The leads generated showed that our brand will be one of the most important developments for the conservatory sector in recent years.’
For further information and free copies of their new Garden Room and A New Room brochures contact the sales office on 01254 871800, e-mail firstname.lastname@example.org or add to their considerable following on Twitter @prefixsystems.