The Trojan Group has just launched a retail brochure aimed at providing consumers with an insight into the choices available for their window, door and conservatory hardware. Launched at the FIT Show, it proved a winning concept for both existing customers and prospective ones.
Tony Chadwick, Trojan Group’s Managing Director, said, “Our customers were telling us they wanted to make more of the fact they were using high quality Trojan hardware. Our retail brochure is designed to help consumers understand the quality their supplier is using and the wealth of options available. We want to encourage consumers to see that their hardware can be both practical and beautiful – the jewels on their product as it were.”
The brochure introduces consumers to Trojan and the quality of the design and materials in all of the company’s products. It then takes the consumer through the Trojan range and what it has to offer.
This is the first piece of consumer-facing literature that Trojan has released, and judging by the reaction at the FIT Show, it looks set to become a valuable part of installers’ toolkits. Tony says, “The market is still tough out there, so installers need to differentiate themselves wherever they can. Being able to give consumers literature that showcases the quality of the hardware they’re using shows attention to detail and a commitment to a high quality result. It could make the difference between clinching a sale or not.”
Trojan hardware has been valued by the industry for its quality for many years. With the launch of this new brochure, installers can now show that quality to consumers.
To order copies of the brochure, contact Trojan customer service on 01922 713933.