TradeMark Windows, Doors & Conservatories has moved to join the Conservatory Outlet Network of Dealers and become the local installer for areas of Berkshire, Hampshire and Surrey.
Spearheaded by managing director, Mark Ashwell, the Wokingham-based TradeMark becomes the eighth Conservatory Outlet Dealer in the South of England and, with its 20 years’ experience, adds to both the reputation and coverage of the installer network.
Retail sales training and product familiarisation sessions with Conservatory Outlet’s affiliate mentor, Paul Clifton, have been added to the fabricator’s sales and marketing support package, which has long included a new lead generating website, bespoke literature and a unique online customer review facility. TradeMark Windows’ sales team enjoyed its first session with Paul at the beginning of July as he visited the Wokingham showroom which is both luxurious and current, housing two Loggias amongst several other fully furnished conservatories and orangeries.
From this modern headquarters TradeMark has placed itself at the heart of the community, supporting numerous local groups and initiatives, and wins almost a third of its new business by way of recommends. The partnership with Conservatory Outlet guarantees to increase enquiries from another source – the internet – and enable TradeMark to be a part of the community that exists within the Network of Dealers, which currently comprises of approximately 50 business directors and twice as many retail sales advisors.
Outlining his reasons for choosing Conservatory Outlet, Mark Ashwell said: ‘I’d been observing the fabricator and its installer network from afar for some time, and it became increasingly obvious to me that TradeMark and Conservatory Outlet would complement each other extremely well. There is actually more to being a Conservatory Outlet Dealer than perhaps meets the eye and many facets of TradeMark have already seen a benefit.’
Greg Kane, director at Conservatory Outlet, added: ‘After our discussions earlier in the year, April’s FIT Show gave Mark a chance to carry out further due diligence before joining our network by speaking to many of our existing dealers, including representatives from the companies that TradeMark now neighbours.’
Mark’s company and his approach to business both suit the Conservatory Outlet Network perfectly and I’m delighted to welcome TradeMark at a very exciting time as we plan product training sessions and other network events which will take place in the second half of 2013.’
Enquiries – tel: 01924 239813 or visit: www.conservatoryoutletdealers.co.uk