When The VEKA UK Group put out a request for installation photographs to add to their image database, the team provided a charitable incentive; installer customers were asked to send in any installation shots of which they were particularly proud, and for every image that the VEKA team selected to use in their marketing materials, £100 would be sent to Comic Relief.
Colin Torley, Sales and Marketing Director of the VEKA UK Group explains: “we know that VEKA and Halo customers do some of the best installations in the business – they certainly use the best materials! But we hadn’t received any new images for a while and we wanted to update our image library to reflect our current products. We thought that £100 for charity for every image we use was a good incentive.
“We had a fantastic response and received a large number of pictures within just a few days and the quality of the images has been very high.”
Five favourites have already been chosen from the collection, thanks to image submissions from Sash Windows, Malvern Glass, Ashbrook Windows, Ashford Commercial Ltd and Force 8.
This means £500 has gone to Comic Relief already, which is the equivalent of: 1000 feeding tubes to help save the lives of critically-ill newborn babies in Tanzania, plus four therapy sessions for a child in the UK who has suffered neglect and abuse, a braille kit to enable a blind child in Kenya to have a proper education, vaccines for 12 children in Malawi to protect against deadly diseases such as tetanus and hepititis B and malaria tests for 20 children in Uganda!
…Not a bad shopping list, in return for a few photographs.