Synseal is featuring on TV with a focussed advertising campaign promoting the lifestyle benefits of orangery-style extensions. With potential to reach more than 28 million viewers, the 20-second commercial will be initially screened on the ITV4 and Home channels during January and February in time for the 2014 home improvement season.
The ad, based on happy family scenes filmed in two large orangery-style conservatories to show how the welcome additional living space can be enjoyed both in the daytime and at night, will encourage viewers to visit the new-look Synseal Homeowner website, which is specially designed to provide leads to approved Synseal Registered Installers but, as Mark Schlotel, Head of Marketing, explained, this initiative will benefit all Synseal installers:
“This ad presents orangeries and then clearly projects the Synseal name so it will give a great boost to brand awareness, and that is something all our installers can share – whether they fit conservatories or not. The adverts will be timed to start just after the Christmas holiday as people are then thinking about home improvements for next year, and the initial 2-month campaign may well be extended depending on the level of interest it generates.”
Continuing he adds, “Our Global Summer design has been a great success so far and is a proven seller across every month of the calendar year, so we think the orangery product category is ideal to raise Synseal’s profile with homeowners. One of the scenes shows the Global Summer orangery installed without any bespoke adaptation, so we will be highlighting this best-selling system with the familiar tag “as seen on TV” on our Homeowner website which will also demonstrate Synseal’s complete range of aspirational orangery solutions including the proven K2 designs.”
The Global Summer system enhances a standard conservatory roof and uses eye-catching decorative fascia claddings and internal pelmets to create the distinctive orangery features without the need for parapet walls or supported lantern roofs and therefore is much simpler to install as well as giving significant cost savings. The pelmets are easily plastered to create the soffit which can be fitted with downlights or integrated speakers to add even more orangery style to the interior.
ITV 4 is a highly popular channel showing a mix of programming including classic films with a strong ABC1 category audience and the specialist Home channel features some of the UK’s best known home improvement and property makeover programmes including Changing Rooms, Extreme Makeover, Homes Under The Hammer and Ground Force