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SYNSEAL SIGN EXCLUSIVE HARDWARE PARTNERSHIP WITH CRYSTAL DIRECT

Crystal-hardware-sample-case-handoverSynseal has once again proved that systems suppliers should be relied on for more than just lengths of profile, by signing an exclusive hardware supply agreement with Crystal Direct.

The Letchworth-based fabricator has been buying all of its hardware from Synseal since the end of 2012, a decision that was based on more than just convenience.

“Crystal Direct is one of the country’s premier fabricators,” says Tim Goldspink, Crystal’s Operations Director, “and we have achieved that status by developing strong relationships with our key specialist suppliers.”

While buying hardware from its profile supplier certainly saves on paperwork and unnecessary deliveries, Crystal has discovered numerous other benefits, as Tim explains.

“Primarily, this agreement is a further example of the close relationship we have with Synseal,” he said. “We have noticed a significant reduction in the number of call backs to jobs where the hardware has either failed, or not performed as expected.”

“To put a figure on it, customer service calls associated with hardware failures fell by 29.6% between January and May this year. With that said, not only has the quality improved, but the choice in terms of available colours has been embraced by our customers. The hardware sample case provided will enable us to demonstrate the quality and colour range to those that have not yet experienced it.”

Synseal’s hardware range brings together the very best residential handles, hinges, shootbolts and accessories from industry leaders, such as Yale and Mila, at the lowest possible prices.

Customers can order any product online 24 hours a day, and with up to six weeks’ worth of every item in stock at any one time they needn’t worry about being caught short.

“Choosing the right hardware can be difficult,” admits Synseal’s hardware category manager Mark Frain. “From ensuring that all components meet the most stringent of standards, to checking that they work together effortlessly and carry the necessary guarantees can be both time consuming and frustrating. That is why we have invested in creating a range of hardware available ex-stock, tailored to our customers’ needs. We aim to offer hardware components carefully chosen for their reliability, technical performance and value for money.”

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