Consumer favourite Swish has just launched a new suite of marketing literature. It comprises a trade product guide, a retail brochure and retail-focused POS material. Gerald Allen, Epwin Window Systems’ Marketing Manager, said: “Our new literature showcases the strength of the Swish brand and highlights the quality on offer.”
The trade brochure highlights the winning Swish combination of everything homeowners are looking for all wrapped up in a brand name they know and trust. It also considers Swish’s ease of fabrication, versatility and flexibility. There are sections on Swish’s casement windows, tilt and turn windows and doors as well as information on the triple glazing options, colour options and environmental, quality and security accreditations.
The retail brochure highlights Swish’s ability to make a house a home, focusing on the comfort, quality and security its products offer. It also promotes the benefits of the Swish combination of the reassurance of a national brand with the personal service of a local company.
There are sections on the brand’s windows, doors and conservatories and all elements are beautifully brought to life with high quality lifestyle imagery designed to help homeowners’ imagine how Swish products could add value to their own homes.
Alongside the retail brochure sits a buyer’s guide that provides information to help homeowners make the right decisions when it comes to investing in new doors and windows and demonstrating how Swish delivers at every level.
The retail material is completed with a series of POS material including ‘recommend a friend’ marketing collateral to encourage Swish customers to share details of friends who have expressed an interest in Swish products.
Swish is renowned as a homeowner favourite – 7 out of 10 homeowners recognise the brand. In this new suite of literature installers have what they need to take advantage of this recognition. In short, if you’re hungry to achieve, Swish offers everything you and your customers are looking for.